kia instrument
To bring Kia’s new brand platform, “Movement that inspires,” to life, we created an entirely new sonic identity for the brand. In collaboration with synth builder Arthur Joly, we captured the natural sounds of movement from around the world and transformed them into an instrument designed to inspire.
instrument intro tutorial
The first of its kind. The Kia instrument was scientifically designed to inspire. Using the sounds of movement from nature to help put every listener into a creative state of flow.
soundcloud documentary
In this documentary, SoundCloud and Kia explore how nature and movement can inspire great ideas. The film features artists discussing their creative processes, influences, and personal connections with nature.
brand song & music video
We used the instrument to create original songs for the Kia brand. Composed using the Kia instrument, “Every Single Move” captures Kia’s philosophy that movement opens up new perspectives, new experiences, and fresh inspiration to create.
virtual artist
To continue producing original music with the Kia instrument, we created WAVE — a virtual artist made up of musicians, singers, and producers working under a single name.